(This is a reissue of an earlier post on the same topic)
The music industry has gone through many changes to the way that music is created, produced and marketed. The industry today resembles the Wild West, with many independent artists and labels producing and marketing their own type of music. The major labels still exist and control much of the money and mainstream musical outlets, but through the use of the internet independent artists and labels can find and connect with fans.
One of the important weapons in any artist’s promotional arsenals is the music video. YouTube has opened the doors of broadcasting to anyone with a computer, a phone, or a camera. Many artist feel that if they can’t direct and edit their video to the standard of MTV then they shouldn’t try. This is just not true. Music videos are just another level of exposure, putting a track to an album cover and uploading it to YouTube is just as good as a professionally directed production.
If the content of the music is worth listening to then allowing fans as many opportunity’s as possible is only smart thinking. Creating music is hard work so make sure you take every opportunity to let people appreciate that work. One of the best examples of this is the video for Patrick Stump’s single “Explode”.
For any independent artists or labels a personal/company website is a must because it serves as a home base and a way for fans to connect with the music and the artist. For those that don’t have the time, money, or knowledge to create a good webpage, a Facebook fan page is a good start.
Fan pages offer a place to inform fans about current events and new music, it can have pictures, video and band page tabs for fans to listen to the latest tracks. Facebook is the world’s largest social network, because of this anything connected to it ranks very highly on search engines like Google. Fans searching for a band or artist will see the fan page in the first set of results.
Fan pages are not the end all of promotional work but they are a big part. Fan pages should have good artist background information, current music and pictures, and links to any other place on the internet that the artist has published work.