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Independent Music Marketing – LinkedIn

Business Networking


LinkedIn is the largest professional networking platform on the internet. Founded in December 2002 and launched in May 2003, LinkedIn reports more than 100 million registered users, spanning more than 200 countries and territories worldwide. LinkedIn is the go to place for companies and employees to interact.

LinkedIn only been embraced by the mainstream music industry on the surface. Music executives and management maintain LinkedIn presence buy it is largely passed by in the race for artist to get signed. This is due to the fact that the music industry more than any other industry relies on word of mouth endorsement.

For independent artists and labels LinkedIn can provide a map of who makes up the music industry in your local area. This is an invaluable resource for artists looking for producers, directors, and management.


Independent Music Marketing – YouTube

Video Empire

(This is a reissue of an earlier post on the same topic)

The music industry has gone through many changes to the way that music is created, produced and marketed. The industry today resembles the Wild West, with many independent artists and labels producing and marketing their own type of music.  The major labels still exist and control much of the money and mainstream musical outlets, but through the use of the internet independent artists and labels can find and connect with fans.

One of the important weapons in any artist’s promotional arsenals is the music video. YouTube has opened the doors of broadcasting to anyone with a computer, a phone, or a camera. Many artist feel that if they can’t direct and edit their video to the standard of MTV then they shouldn’t try. This is just not true. Music videos are just another level of exposure, putting a track to an album cover and uploading it to YouTube is just as good as a professionally directed production.

If the content of the music is worth listening to then allowing fans as many opportunity’s as possible is only smart thinking. Creating music is hard work so make sure you take every opportunity to let people appreciate that work. One of the best examples of this is the video for Patrick Stump’s single “Explode”.

Part 5

Independent Music Marketing – Facebook

Social King

For any independent artists or labels a personal/company website is a must because it serves as a home base and a way for fans to connect with the music and the artist. For those that don’t have the time, money, or knowledge to create a good webpage, a Facebook fan page is a good start.

Fan pages offer a place to inform fans about current events and new music, it can have pictures, video and band page tabs for fans to listen to the latest tracks. Facebook is the world’s largest social network, because of this anything connected to it ranks very highly on search engines like Google.  Fans searching for a band or artist will see the fan page in the first set of results.

Fan pages are not the end all of promotional work but they are a big part. Fan pages should have good artist background information, current music and pictures, and links to any other place on the internet that the artist has published work.

Part 3

Independent Music Marketing

The Social Web

Technology has made it incredibly easy and inexpensive for artists and producers to create whatever music that they can imagine. This has led to a virtual explosion of independent artists mixing, recording, and distributing their own work. In all of this the most misunderstood part of the work of any independent artist is the promotion of the artist.

For artists that are signed with a record label, the label handles promotions. For independent artists there are two options: hire a PR firm or promote independently. Most artists that promote independently through the internet or on the street miss opportunity’s to find fans because they might not be using a complete marketing/promotional strategy.

Here on Auditory Asylum we are going to be looking at what makes a complete promotional campaign, and what every independent artist, producer, and label needs to make a successful promotional strategy work.  Look for a new article every weekday starting next week.

Part 2

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