One of the important considerations that most artists have to consider is, how much will your audience will determine how you as an artist sound. Creative input comes from all around, producers, label executives, band members, friends, and your fans. How an artist decides to let these influences effect the production of their music has lasting effects on their careers.
Two of the most profound career effects happen at the either the beginning or end of an artists career. At the beginning listening to outside input can carry a 50/50 risk. Changing your sound or style can help you gain a larger audience or it can pigeon hole you in a very small niche of a genre. Making a shift in the middle of your career can cause fans to stop listening if they are not liking the new feel.
When thinking about taking creative advice, consider who is giving it. Does the person have the experience to back the advice? If it is coming from fans, is it most of your fans or just a few? Do you feel comfortable changing sounds? Fans can always tell if an artist isn’t really into their music.
One of the most important things for an artist to concentrate on when creating music is consistency. This is important for the message, style, and production of the music, as well as for the execution of any live performances. In some genres it is an accepted practice to perform your music one way and record it totally differently.
Artists that can match their recorded sound with their live sound can lower the risk of losing fans. Some fans attend live shows expecting to hear the same sound at the show as what was recorded, now while this is not possible for some artists getting as close as possible will allow for these fans to adjust to the live sound and energy that the artists brings. Two examples of artists with very good stage sounds are Lupe Fiasco and the K-Pop group Super Junior.