Over the last week Facebook has launched a whole slew of updates to the sites layout and to the way that users interact with their profiles. One of the updates that will greatly benefit the local music scene is the integration of Spotify with Facebook.
Spotify syncs itself with the music stored on a users computer and then allows you to share playlist’s, currently playing songs, and favorite tracks directly to Facebook, Twitter, and other users. For Promoters and Management this turns Spotify into a a custom radio station that is populated with unique music.
For independent artists this creates a new avenue for music promotion and interaction, also because of its Facebook partnership Spotify is poised to have a much louder voice than other music sharing services such as Pandora and MOD.
For any independent artists or labels a personal/company website is a must because it serves as a home base and a way for fans to connect with the music and the artist. For those that don’t have the time, money, or knowledge to create a good webpage, a Facebook fan page is a good start.
Fan pages offer a place to inform fans about current events and new music, it can have pictures, video and band page tabs for fans to listen to the latest tracks. Facebook is the world’s largest social network, because of this anything connected to it ranks very highly on search engines like Google. Fans searching for a band or artist will see the fan page in the first set of results.
Fan pages are not the end all of promotional work but they are a big part. Fan pages should have good artist background information, current music and pictures, and links to any other place on the internet that the artist has published work.