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Independent Music Marketing – Facebook

Social King

For any independent artists or labels a personal/company website is a must because it serves as a home base and a way for fans to connect with the music and the artist. For those that don’t have the time, money, or knowledge to create a good webpage, a Facebook fan page is a good start.

Fan pages offer a place to inform fans about current events and new music, it can have pictures, video and band page tabs for fans to listen to the latest tracks. Facebook is the world’s largest social network, because of this anything connected to it ranks very highly on search engines like Google.  Fans searching for a band or artist will see the fan page in the first set of results.

Fan pages are not the end all of promotional work but they are a big part. Fan pages should have good artist background information, current music and pictures, and links to any other place on the internet that the artist has published work.

Part 3

Independent Music Marketing

The Social Web

Technology has made it incredibly easy and inexpensive for artists and producers to create whatever music that they can imagine. This has led to a virtual explosion of independent artists mixing, recording, and distributing their own work. In all of this the most misunderstood part of the work of any independent artist is the promotion of the artist.

For artists that are signed with a record label, the label handles promotions. For independent artists there are two options: hire a PR firm or promote independently. Most artists that promote independently through the internet or on the street miss opportunity’s to find fans because they might not be using a complete marketing/promotional strategy.

Here on Auditory Asylum we are going to be looking at what makes a complete promotional campaign, and what every independent artist, producer, and label needs to make a successful promotional strategy work.  Look for a new article every weekday starting next week.

Part 2

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