LinkedIn is the largest professional networking platform on the internet. Founded in December 2002 and launched in May 2003, LinkedIn reports more than 100 million registered users, spanning more than 200 countries and territories worldwide. LinkedIn is the go to place for companies and employees to interact.
LinkedIn only been embraced by the mainstream music industry on the surface. Music executives and management maintain LinkedIn presence buy it is largely passed by in the race for artist to get signed. This is due to the fact that the music industry more than any other industry relies on word of mouth endorsement.
For independent artists and labels LinkedIn can provide a map of who makes up the music industry in your local area. This is an invaluable resource for artists looking for producers, directors, and management.