Independent Music Marketing – YouTube

Video Empire

(This is a reissue of an earlier post on the same topic)

The music industry has gone through many changes to the way that music is created, produced and marketed. The industry today resembles the Wild West, with many independent artists and labels producing and marketing their own type of music.  The major labels still exist and control much of the money and mainstream musical outlets, but through the use of the internet independent artists and labels can find and connect with fans.

One of the important weapons in any artist’s promotional arsenals is the music video. YouTube has opened the doors of broadcasting to anyone with a computer, a phone, or a camera. Many artist feel that if they can’t direct and edit their video to the standard of MTV then they shouldn’t try. This is just not true. Music videos are just another level of exposure, putting a track to an album cover and uploading it to YouTube is just as good as a professionally directed production.

If the content of the music is worth listening to then allowing fans as many opportunity’s as possible is only smart thinking. Creating music is hard work so make sure you take every opportunity to let people appreciate that work. One of the best examples of this is the video for Patrick Stump’s single “Explode”.

Part 5


About Stephen Ellis

Creator of Auditory Asylum, a Dallas based online startup music magazine. Interested in social media and new media. Working on developing new business uses for social media, my goal is to eventually craft my own digital publishing empire.

Posted on August 7, 2011, in Industry Talk and tagged , , , , , . Bookmark the permalink. 1 Comment.

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