Independent Music Marketing -Twitter
Twitter is one of the major social networking entities, coming right behind Facebook, and YouTube in usage and reach. Twitter is the next generation of chat, standing halfway between instant and on demand communication.
For artist and labels looking to promote on Twitter there are some common practices that are good to follow. Every part of Twitter is based on a 140 character limit. So profile descriptions, updates, and messages have these same restrictions. Certain 3rd party twitter tools like Tweetdeck and Hootsuit allow for posting tweets longer than 140 characters in a series of Tweets.
Using Twitter for promotion is more than posting links to your music and info about performances. Artists, labels, and management have to engage their audience. This means creating a window in your professional life and broadcasting that. Due to the near instantaneous nature of Twitter, content production is a premium. Tweets should be fresh and creative, include media whenever possible (pictures, track samples, video, ect.)