The Social Web
Technology has made it incredibly easy and inexpensive for artists and producers to create whatever music that they can imagine. This has led to a virtual explosion of independent artists mixing, recording, and distributing their own work. In all of this the most misunderstood part of the work of any independent artist is the promotion of the artist.
For artists that are signed with a record label, the label handles promotions. For independent artists there are two options: hire a PR firm or promote independently. Most artists that promote independently through the internet or on the street miss opportunity’s to find fans because they might not be using a complete marketing/promotional strategy.
Here on Auditory Asylum we are going to be looking at what makes a complete promotional campaign, and what every independent artist, producer, and label needs to make a successful promotional strategy work. Look for a new article every weekday starting next week.