One of the most important things for an artist to concentrate on when creating music is consistency. This is important for the message, style, and production of the music, as well as for the execution of any live performances. In some genres it is an accepted practice to perform your music one way and record it totally differently.
Artists that can match their recorded sound with their live sound can lower the risk of losing fans. Some fans attend live shows expecting to hear the same sound at the show as what was recorded, now while this is not possible for some artists getting as close as possible will allow for these fans to adjust to the live sound and energy that the artists brings. Two examples of artists with very good stage sounds are Lupe Fiasco and the K-Pop group Super Junior.