How Deep is the Message
Posted by Stephen Ellis
In today’s music scene the content of an artist’s music can be just as important as the quality of the music production. The importance of this varies from genre to genre but it can still have an important impact no matter what style you chose to produce.
Praising Away Fans
In the world of Christian music there is a real need for artists to separate their sound from what is considered secular, especially if the genre is Christian rock or hip-hop. Artists sometimes make the mistake of trying to mention God, Jesus, or Lord in almost every lyric. Sometimes this is fine if the track is to be a praise track for church play, but artists have to realize that their fans are real people with real problems and music is supposed to speak to its audience not at the audience. Fans can easily be turned off if the album is just 20 remixes of “Jesus is Lord”.
Not Staying on Message
For secular artists the problem is a bit more complex because there are so many factors that contribute to the success for failure of a music project. Secular artists need to know when a musical change is swinging too far to one side or the other. If a rapper comes out producing swag jams and then tries to do an R&B album then is might be too far a swing. Now if you present yourself as an all-rounder, be careful of concentrating on one side of your talent scale. Most likely the side your concentrating on is not were your fan base is at.